When I photographed Clare and Alistair's wedding in Tunbridge Wells recently one of their friends, an aspiring wedding photographer, asked if she could tail me to watch me in action - no problem! I just had an e-mail from her:
Hi David,
We met at Clare and Alistair's wedding on the 6th September. I haven't had a chance to get around to sending you an e-mail to say thank you very much for letting me shadow you on the day and for giving me some advice. I just had a look on your website and found it really inspiring.
I am due to start a photographic course next week which I am really looking forward to. I was wondering what would you say is best way of advertising - word of mouth? And also how did you get your website? Did you get it done professionally or did you do it yourself.
Anyway thanks so much for your help.
Kind regards,
Julie Armitage
Some great questions from Julie - this was my reply:
Hi Julie,
Thanks for your positive feedback.
I would encourage you to be as self-sufficient with all aspects of your business as possible - it gives you much more control and allows you to troubleshoot more easily. Also, nobody cares about your business as much as you do.
I bought myself a book on HTML and wrote most of my website using a Word processor. I do all my own SEO (search engine optimisation) which is key to success. My website now gets 1500 visitors a month thanks to my efforts earlier this year.
I would encourage you to shoot weddings for free initially. Build up your experience and portfolio. Let the quality of your work attract clients. This will then lead to recommendations by word-of-mouth.
Buy the best quality kit you can afford. This includes computer, monitor and software. Read and learn as much as you can.
Good luck!
Yours,
David
Starting up your own business can be intimidating but you don't have to get everything right first time. The key is to be patient, determined and self-critical!
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